We fact-check the advice the internet swears by.
Short-form video that runs viral motivational myths and hustle-culture hot takes through the receipts. No vibes, just evidence — then the toolkit to think it through yourself.
Our standards
A new brand, so here's exactly what we promise.
Sources, every time
Every claim we debunk links back to the study, primary source, or original quote. You can check our work.
We'll correct ourselves
Get something wrong about us? We pin the correction publicly. Reality-checking includes our own takes.
No outrage farming
We're not here to dunk. We're here to give you a calmer, sharper way to read the advice flooding your feed.
How the loop works
From a 60-second debunk to a full thinking toolkit.
The videos are the front door. The newsletter, membership, and digital products are where the real reasoning lives.
See what's inside- 01
Watch the debunk
Short-form videos that take a viral claim and show what the evidence actually says — in under a minute.
- 02
Get the deep cut
The free newsletter goes further: full sources, the nuance the clip couldn't fit, and one myth-busting framework a week.
- 03
Become a member
Unlock the archive, member-only breakdowns, and our request line — tell us the claim you want checked next.
- 04
Keep the toolkit
Downloadable guides, checklists, and workshops you own forever — built to make you the fact-checker in the room.
Pick your level
Start free. Go deeper when you're ready.
The Feed
For the curious scroller.
Free
- Weekly short-form debunks
- The free newsletter
- One myth framework a week
Member
For people who hate being misled.
$8/mo
- Everything in The Feed
- Full searchable debunk archive
- Member-only deep dives
- Request-a-check line
- Discounts on digital products
Workshops
For teams who want to think clearly.
Custom
- Live corporate fact-checking sessions
- Tailored myth-busting frameworks
- Team toolkit licenses
- Follow-up resources
Stop trusting the algorithm's gut.
Join the newsletter and get one fact-checked framework a week — the antidote to advice that just sounds right.